Braun is a premium German brand for electrical appliances. Some associate Braun with design, based on the pioneering industrial design led by Dieter Rams and his successors. Others think of German engineering and innovation: Braun’s invention of the Plexiglas lid for turntables or discovery of two-component molding, or its innovations in metal surfaces or plastics molding. Many simply consider the indestructible nature of Braun appliances, renowned for their reliability, longevity and sustainability.
Epilation provides lasting smoothness
With epilation, you get smooth skin that lasts up to 4 weeks. That’s because removing hair from the root means that hair takes longer to grow back than removal with surface methods like shaving and creams. Plus, when it does grow back it’s softer and finer than before.
Epilation is not just for your legs
Silk-epil epilators are available with different attachments, depending which model you choose. The attachments are specifically designed to give you superior results for different body parts.
Epilation is great for sensitive skin
Epilating in the bath is the new hair removal solution for modern women everywhere. It is ideally suited for sensitive skin and those new to epilating.
As the tweezers on an epilation head do not pull the skin directly when removing hair, there is minimal effect on the skin. Epilation is a great option for cold or dry seasons, when daily hair removal may irritate your skin. Epilation helps hair grow back less noticeably. First, as hairs are removed at the root, hairs grow back with softer, narrower tips than hairs removed with a razor, so they feel softer and finer to the touch. Second, as hair grows back at different speeds depending on the phase of the hair growth cycle they are in, there is also less hair to be removed after the first few sessions.
Epilation is gentle
Braun Silk-épil Xpressive features different ways to help women minimize discomfort – the wet usage system making epilation extra kind to the skin, massaging rollers that stimulates the skin before and soothes it after epilation, pre-epilation wipes that reduce pain.
According to leading German dermatologist Dr. Staubach* wet epilation with the Braun Silk-épil Xpressive Wet&Dry provides considerable advantages: "More than half of the women who tested the product in water experienced no pain or little pain."
* Dr. Petra Staubach, Clinical Research Center (CRC) of the Department of Dermatology at the Gutenberg University Mainz
Epilation can be more efficient than waxing
While both epilation and waxing remove hairs from the root, waxing can press hairs flat against the skin, making them harder to lift and remove. Silk-épil Xpressive features a patented HairLift system that lifts, loosens and gently removes hair – even short or flat-lying hairs. In fact, the Silk-épil Xpressive removes up to 7 x times more short hairs (0.5mm) than waxing.
How to become irresistibly well-groomed
First impressions are all-important. Find out below how to become irresistibly smooth to the touch with Braun’s shaving and styling tips.
The right way to shaveWe recommend that you shave before you wash, since the skin tends to be slightly swollen after washing. After a few days without shaving, for example during the weekend, you should trim your stubble beard before you shave Stretch the skin and shave against the direction of beard growth.
Hold the shaver at a right angle (90°) to your skin.
Keep the pressure even to achieve the best possible shave.